BMW - Image Concepts & Mood Development

This project was a bit longer ago, but it still has a contemporary style with its focus. In 2017, I was commissioned by LUMALENSCAPE to design a style for internal films of the BMW Group. I started with single images, of course, and with the great help of the nice people at LUMALENSCAPE, the whole thing became a film. A lot of work was about text elements, graphics and a basic look. Here you can see only a small part.